The tenet behind the triple-bottom-line is that
A) a firm should solely focus on increasing the economic value created to/for its customers.
B) a firm's primary objective should be increasing the total returns to its shareholders.
C) a firm should achieve positive results along the economic, social, and ecological dimensions to gain a sustainable strategy.
D) a firm's return on revenue can be broken down into three ratios: COGS/Revenue, R&D/Revenue, and SG&A/Revenue.

Question

Quizplus · Accepted Answer

Three dimensions-economic, social, and ecological-make up the triple-bottom-line. According to this approach, achieving positive results in all three areas can lead to a sustainable strategy-a strategy that can be pursued over time without detrimental effects on people or the planet.

The Tenet Behind the Triple-Bottom-Line Is That