Thomas Is the Owner of a Landscaping Company That Caters

Thomas is the owner of a landscaping company that caters to a very wealthy clientele. His company has struggled to differentiate itself from the other high-end landscapers in the area, but because he has hired several expensive but highly-qualified team members, Thomas is unable to shift to a cost leadership strategy. Which strategy is most likely to achieve a competitive advantage?

A) Offer similar services as competitors but raise prices to increase profits.
B) Lower prices but continue employing high-paid expert gardeners.
C) Narrow the scope of competition and focus on unique features such as the use of organic materials.
D) Maintain prices but replace all the expert employees with less-skilled workers to control costs.