Airbase is a consumer electronics company known for its affordable mobile devices that follows a cost-leadership strategy. In this scenario, Airbase should ideally compare its strategic position with

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In this scenario, Airbase should ideally compare its strategic position with a consumer electronics popular company among price-conscious customers. A cost-leadership strategy seeks to create the same or similar value for customers by delivering products or services at a lower cost than competitors, enabling the firm to offer lower prices to its customers. The idea is to compare Airbase's strategic position with another cost-leader. In this case, it will be an electronics company popular among price-conscious customers.

Airbase Is a Consumer Electronics Company Known for Its Affordable