Fleet Foot Shoes has been successful at differentiating itself from competitors by claiming a premium price for its athletic footwear based on superior design and high-quality materials. In this scenario, which of the following is the key value driver?

Question

Quizplus · Accepted Answer

In this scenario, the key value driver is product features. One of the obvious but most important levers that managers can adjust is the product features and attributes, thereby increasing the perceived value of the product or service offering. Adding unique product features allows firms to turn commodity products into differentiated products commanding a premium price.

Fleet Foot Shoes Has Been Successful at Differentiating Itself from Competitors