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Unicorn Toys Faces Stiff Competition from Playtime Inc

Question 51

Multiple Choice
Unicorn Toys faces stiff competition from Playtime Inc., a rival firm with which Unicorn Toys has achieved differentiation parity. Both firms have invested in state-of-the art production facilities and have similar learning curves of 85 percent. Assuming neither firm can reduce the cost of its input factors, how can Unicorn Toys achieve a competitive advantage as a cost leader?

Unicorn Toys faces stiff competition from Playtime Inc., a rival firm with which Unicorn Toys has achieved differentiation parity. Both firms have invested in state-of-the art production facilities and have similar learning curves of 85 percent. Assuming neither firm can reduce the cost of its input factors, how can Unicorn Toys achieve a competitive advantage as a cost leader?


A) Reduce the manufacturing staff by half to save on labor costs.
B) Increase spending on product features.
C) Have a cumulative output that is greater than Playtime Inc.'s.
D) Eliminate several features that customers value to cut costs.

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