Which of the following sources of differential appeal is least effective in helping a firm sustain its advantage?

Question

Quizplus · Accepted Answer

If the source of the differential appeal is intangible rather than tangible (e.g., reputation rather than observable product and service features), a differentiator is even more likely to sustain its advantage. Competitors will find such intangible advantages time-consuming and costly, and maybe impossible, to imitate.

Which of the Following Sources of Differential Appeal Is Least