Due to its large sales volume and low cost structure, Quick Serve Mini-Marts enjoys a cost leadership position. Which of the following scenarios might threaten Quick Serve's competitive advantage?
A) Existing competitors in the mini-mart industry lower their prices to match those of Quick Serve.
B) Industry suppliers raise their prices.
C) Competitors engage in an all-out price war.
D) A new competitor is perceived to provide similar value, but in addition offers innovative self-checkout.
Correct Answer:
Verified
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