Although JetBlue used a blue ocean strategy to achieve an initial competitive advantage, it failed to maintain this advantage. Which of the following provides the best reason for this development?

Question

Quizplus · Accepted Answer

Strategic positions are not fixed, but can-and need to-change as the environment changes. Although JetBlue was able to create an initial competitive advantage, it was unable to refine its strategic position over time.

Although JetBlue Used a Blue Ocean Strategy to Achieve an Initial