Trader Joe's Successfully Used a Blue Ocean Strategy by Offering

Trader Joe's successfully used a blue ocean strategy by offering lower cost food than Whole Foods for the same market of patrons. By doing this, Trader Joe's was able to

A) gain a market share and make up the loss in margin through increased sales.
B) create higher value creation and thus generate greater profit margins.
C) gain a market share and make up the loss in margin through increased pricing.
D) create higher value creation and thus generate greater sales.