Choosing between a differentiation strategy and an overall cost leadership strategy is an example of
A) a plan.
B) an objective.
C) an alternative.
D) a decision.
E) a strategy.

Question

Quizplus · Accepted Answer

Choosing between a differentiation strategy and an overall cost leadership strategy is a decision because it requires selecting between two viable alternatives. A plan is a specific course of action to achieve a goal, an objective is a specific and measurable goal, an alternative is a possible option among several, and a strategy is a plan of action for achieving a specific goal.

Choosing Between a Differentiation Strategy and an Overall Cost Leadership