CordKing Electronics has entered a stage in which the demand for their innovative fax machines has declined. Now most customers are buying replacement parts or buying their second fax machine from the firm. What stage in the industry life cycle does this scenario describe?
A) growth stage
B) maturity stage
C) shakeout stage
D) decline stage

Question

Quizplus · Accepted Answer

CordKing Electronics has entered the maturity stage. Demand was largely satisfied in the prior shakeout stage. Demand now consists of replacement or repeat purchases only.

CordKing Electronics Has Entered a Stage in Which the Demand