While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. In the context of this scenario, which of the following statements is true?

Question

Quizplus · Accepted Answer

In the given scenario, while the industry for cell phones with holographic keyboards will focus on product innovation, the tablet industry will focus on process innovation. In the introductory stage, the level of product innovation is at a maximum because new features increasing perceived consumer value are critical to gaining traction in the market. During the growth stage of the industry life cycle, a standard is established in an industry, due to which the basis of competition tends to move away from product innovations toward process innovations.

While Cell Phones with Holographic Keyboards Are Currently in the Introduction