It is important for a firm to win over the early majority section of the market to ensure the commercial success of an innovation because they
A) are driven by technology concerns rather than the practicality of a new product.
B) influence the purchase decisions of early adopters.
C) enter into the market in large numbers, creating a herding effect.
D) have the highest purchasing power when compared to the other customer segments.

Question

Quizplus · Accepted Answer

As the early majority section of the market makes up almost one third of the entire market potential, winning them over is critical to the commercial success of the innovation. They are on the cusp of the mass market. Bringing the early majority on board is the key to catching the growth wave of the industry life cycle.

It Is Important for a Firm to Win Over the Early