Sunshine Technologies introduced a tablet that could run completely on solar energy and was less expensive than competitors' tablets. On the downside, it required more frequent charging than the competition's tablets. However, the technology of the Sunshine tablet improved rapidly, thereby improving its recharge frequency. This example describes
A) architectural innovation.
B) incremental innovation.
C) radical innovation.
D) disruptive innovation.

Question

Quizplus · Accepted Answer

The dynamic process of disruptive innovation begins when a firm, frequently a start-up, introduces a new product based on a new technology to meet existing customer needs. To be a disruptive force, however, this new product or technology has to have additional characteristics:
1. It begins as a low-cost solution to an existing problem.
2. Initially, its performance is inferior to the existing technology, but its rate of technological improvement over time is faster than the rate of performance increases required by different market segments.

Sunshine Technologies Introduced a Tablet That Could Run Completely on Solar