Which of the following scenarios best exemplifies a platform business?
A) Devin purchases electronic parts from a variety of vendors and assembles them into inexpensive MP3 players that he sells to consumers.
B) Myra operates an industrial test kitchen in which local growers bring their produce to local chefs, who use the kitchen to try new recipes and determine which produce to buy.
C) Raul operates a consulting firm in which businesses hire him to assess deficiencies in their organizational culture.
D) Gena founded a bike-based transportation company that offers environmentally-friendly rides to customers within a 25-mile radius.

Question

Quizplus · Accepted Answer

A platform is a business that enables value-creating interactions between external producers and consumers. The platform's overarching purpose is to consummate matches among users and facilitate the exchange of goods, services, or social currency, thereby enabling value creation for all participants. The platform provides an infrastructure for these interactions and sets governance conditions for them. Myra's test kitchen is a platform which facilitates exchanges between producers (local growers) and consumers (local chefs) and creates value for both parties by giving them a central location to interact.

Which of the Following Scenarios Best Exemplifies a Platform Business