Amazon.com has decided to enter the college bookstore market. The goal of "Amazon Campus" is to offer co-branded university-specific web sites that offer textbooks and paraphernalia, such as logo sweaters and baseball hats. This development shows Amazon's relentless pursuit of
A) geographic diversification.
B) product diversification.
C) vertical integration.
D) horizontal integration.

Question

Quizplus · Accepted Answer

In Chapter Case 8, it was discussed how Amazon.com, lead by Jeff Bezos, has developed from an online bookseller into an online company that sells a wide variety of goods and services. Recently, Amazon has announced plans to enter the college bookstore market, which is an example of how the company has relentlessly pursued product diversification.

AmazonCom Has Decided to Enter the College Bookstore Market