Hiku Inc. developed a superior touch screen technology for tablet computers that enabled multiple users to operate the screen at the same time. The technology was leased to Broadway Technologies, a consumer electronics company, for five years. Which of the following alternatives to integration does this best illustrate?
A) licensing
B) franchising
C) crowdsourcing
D) bootlegging

Question

Quizplus · Accepted Answer

This scenario best illustrates licensing. Licensing is a form of long-term contracting in the manufacturing sector that enables firms to commercialize intellectual property such as a patent.

Hiku Inc Developed a Superior Touch Screen Technology for Tablet Computers