Marketing managers rely on customer databases for effective implementation of the market penetration strategy.

Question

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Customer databases provide important information about customers' purchasing behavior, preferences, and demographics which can be leveraged to develop targeted marketing campaigns and improve customer retention. This aligns with the market penetration strategy, which aims to increase market share by increasing sales to existing customers. Therefore, marketing managers rely on customer databases to effectively implement this strategy.

Marketing Managers Rely on Customer Databases for Effective Implementation of the Market