Gemini Inc.has prepared a market plan for its air conditioners.The managers at Gemini have outlined several activities for their subordinates based on a marketing plan.The employees are required to finish these activities within specific time frames.The managers have also allocated a budget for each activity.In the context of marketing planning,which of the following concepts is illustrated in the scenario?

Question

Quizplus · Accepted Answer

The scenario illustrates implementation, which refers to the process of putting the marketing plan into action by allocating resources and setting specific tasks for employees. The allocation of budget and time frames for activities is a clear indication of implementation being carried out. The other options are not related to the given scenario.