In the context of marketing planning,implementation requires:

Question

Quizplus · Accepted Answer

Implementation requires delegating authority to employees to ensure that the marketing plan is executed effectively. Micromanagement strategies may hinder the employees' creativity and decision-making abilities, while anti-competitive strategies may harm the long-term sustainability of the business. Centralization of the firm may limit the involvement of key stakeholders and lead to a lack of flexibility in responding to market changes. Therefore, delegating authority to employees is the best choice for successful marketing plan implementation.

In the Context of Marketing Planning,implementation Requires