Mitchell's is a popular brand of women's clothing.During market research,the company observed that a large number of its existing customers believes and promotes the use of sustainable goods.Based on findings of the research,the top management of the company decides to use eco-friendly raw materials in manufacturing their clothes.Which of the following strategies is Mitchell's using in this scenario?

Question

Quizplus · Accepted Answer

Mitchell's is using the strategy of product differentiation by using eco-friendly raw materials in manufacturing their clothes to cater to the demand of their existing customers who believe and promote the use of sustainable goods. Product differentiation is a strategy where a company creates a unique product or service that sets it apart in the market and provides a competitive advantage.

Mitchell's Is a Popular Brand of Women's Clothing