Which of the following is an example of a market segment?

Question

Quizplus · Accepted Answer

A market segment refers to a group of individuals with similar needs, characteristics, and behaviors. Option A represents a market segment of individuals who are diabetic because they have a common need for healthcare products and services related to diabetes management. Options B and C refer to groups of businesses or retailers, which are not examples of market segments. Option D is too broad, as individuals with different product requirements do not necessarily share enough commonalities to form a segment.

Which of the Following Is an Example of a Market