Nile Inc.is one of the leading shoe manufacturing companies in Baltoni.It manufactures canvas shoes that are quite similar to those produced by other brands.The management of the company has decided to adopt a product/service differentiation competitive strategy.What is Nile Inc.likely to do in this scenario?

Question

Quizplus · Accepted Answer

Adopting a product/service differentiation strategy means that Nile Inc. will need to differentiate its canvas shoes from those of its competitors. One way to achieve this is to produce shoes with specialized features, such as aerobic, tennis, and baseball shoes. Offering products at discounted rates (option A) may attract price-sensitive customers, but it does not necessarily differentiate the product. Advertising through more media outlets (option C) may increase brand awareness, but it does not add any value to the product itself. Selling products to markets outside Baltonia (option D) may help expand the customer base, but again, it does not differentiate the product.

Nile IncIs One of the Leading Shoe Manufacturing Companies in Baltoni