In the context of marketing planning,_____ provides the mechanisms for evaluating marketing results in light of the plan's objectives,and for correcting actions that do not help the organization reach those objectives within budget guidelines.

Question

​In the context of marketing planning,_____ provides the mechanisms for evaluating marketing results in light of the plan's objectives,and for correcting actions that do not help the organization reach those objectives within budget guidelines.

Quizplus · Accepted Answer

Control in marketing planning involves regularly monitoring and evaluating the results of marketing efforts against the established objectives and making necessary adjustments to stay on track within the allocated budget. It ensures that the plan is executed effectively and efficiently, and helps to identify areas for improvement. Implementation refers to the actual execution of the marketing plan, while environmental scanning is the process of monitoring and analyzing the external environment for potential opportunities and threats, and marketing myopia is a term that refers to a narrow focus on selling products rather than satisfying customer needs.

​In the Context of Marketing Planning,_____ Provides the Mechanisms for Evaluating

In the Context of Marketing Planning,_____ Provides the Mechanisms for Evaluating