Synergy Inc.has developed a line of appliances that run on the sun's energy and cause no harm to the environment.The company is also planning to introduce battery-run motorbikes that release no pollution.Which of the following concepts is illustrated in this scenario?
A)Divestment
B)Opportunism
C)Green marketing
D)Cause-related marketing

Question

Quizplus · Accepted Answer

The scenario illustrates the concept of green marketing, which involves promoting products that are environmentally sustainable and cause no harm to the environment. Synergy Inc. is promoting its line of appliances and battery-run motorbikes as eco-friendly alternatives to traditional products that may emit pollutants or harm the environment. By doing so, the company is appealing to the growing consumer demand for sustainable products and contributing to a cleaner and healthier planet.