Marketing professionals are most likely to perceive questionable practices as unethical when:
A)unethical practices are commonplace in the organization.
B)there is a short time gap between the action and the onset of negative consequences.
C)there is no possibility that the action will result in severe adverse consequences.
D)the action is very unlikely to affect many people in the organization.

Question

Quizplus · Accepted Answer

The shorter the time gap between the action and the onset of negative consequences, the more likely the marketing professionals are to perceive the questionable practice as unethical. This is because the closer the negative consequences are, the more tangible they become and the more they can influence perceptions of ethics.

Marketing Professionals Are Most Likely to Perceive Questionable Practices as Unethical