Cuisine Royale,a restaurant chain,has introduced many Asian and Mexican dishes in the menu.This was done because the top management had recognized that the number of their customers from minority groups was increasing.This scenario illustrates how _____ factors influence marketing decisions.

Question

​Cuisine Royale,a restaurant chain,has introduced many Asian and Mexican dishes in the menu.This was done because the top management had recognized that the number of their customers from minority groups was increasing.This scenario illustrates how _____ factors influence marketing decisions.

Quizplus · Accepted Answer

Demographic factors such as changes in the composition of the population and the increasing number of customers from minority groups influence marketing decisions. The restaurant chain introduced Asian and Mexican dishes in response to this demographic trend.

​Cuisine Royale,a Restaurant Chain,has Introduced Many Asian and Mexican Dishes

Cuisine Royale,a Restaurant Chain,has Introduced Many Asian and Mexican Dishes