Firms seeking to enter into foreign trade can succeed even if they do not adhere to the principles of the marketing mix.

Question

Quizplus · Accepted Answer

Adhering to the principles of the marketing mix, including product, price, promotion, and place, is essential for the success of firms seeking to enter into foreign trade. These principles help firms to understand their target customers, create a competitive advantage, and effectively promote and distribute their products or services. Firms that do not follow these principles are likely to experience challenges and difficulties in the foreign market.

Firms Seeking to Enter into Foreign Trade Can Succeed Even