D'Costas,an authentic Mexican restaurant,has many restaurants all over the world.The taste and authenticity of the food served is the same irrespective of the restaurant one visits.Based on this information,D'Costas follows the strategy of _____.
A)retail channel omnification
B)product adaptation
C)mass customization
D)global marketing standardization

Question

​D'Costas,an authentic Mexican restaurant,has many restaurants all over the world.The taste and authenticity of the food served is the same irrespective of the restaurant one visits.Based on this information,D'Costas follows the strategy of _____.
A)retail channel omnification
B)​product adaptation
C)​mass customization
D)global marketing standardization

Quizplus · Accepted Answer

D'Costas follows the strategy of global marketing standardization by maintaining the same taste and authenticity in all its restaurants around the world.

​D'Costas,an Authentic Mexican Restaurant,has Many Restaurants All Over the World

D'Costas,an Authentic Mexican Restaurant,has Many Restaurants All Over the World