Consumers' product preferences remain stagnant irrespective of their age and place in the family life cycle.

Question

Quizplus · Accepted Answer

Consumers' product preferences often change depending on their age and place in the family life cycle. For example, a young couple with children may prioritize practicality and affordability in their purchases, while older empty nesters may be more focused on luxury and convenience. Therefore, product preferences are not stagnant across different life stages.

Consumers' Product Preferences Remain Stagnant Irrespective of Their Age and Place