Ramelson Inc.features photographs of celebrities wearing Ramelson clothes and shoes on its Web site.The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions.These celebrities serve as _____.

Question

Ramelson Inc.features photographs of celebrities wearing Ramelson clothes and shoes on its Web site.The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions.These celebrities serve as _____.​

Quizplus · Accepted Answer

Opinion leaders are individuals who are seen as credible sources of information or guidance and their opinions are valued and sought by others. By featuring photographs of celebrities wearing their products, Ramelson Inc. is creating the perception that these celebrities endorse their products and thus, influencing customers' buying decisions. Hence, it can be concluded that these celebrities are serving as opinion leaders for Ramelson Inc.