In a buying center,gatekeepers are the people who:

Question

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Gatekeepers are responsible for regulating the flow of information in a buying center. They prevent salespeople and other outsiders from gaining access to decision-makers unless they have the necessary credentials or information. Gatekeepers include receptionists, executive assistants, and other individuals tasked with screening incoming calls, emails, and other communications. They play a critical role in shaping the information available to decision-makers, making them a key target for salespeople seeking to influence the buying process.

In a Buying Center,gatekeepers Are the People Who