In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.

Question

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The decider is the person who has the final authority to approve or choose a specific supplier or brand. They have the power to make the final decision on behalf of the buying center. While other members of the buying center may have influence, the decider has the ultimate decision-making power. Therefore, A) decider is the correct answer. B) purchaser is the person responsible for actually making the purchase, C) gatekeeper controls the flow of information and access to the buying center, and D) influencer has the power to shape the opinions or preferences of other members of the buying center, but may not have direct decision-making authority.

In a Buying Center,the Person Who Has the Formal or Informal