_____ segmentation refers to segmenting markets by region of a country or the world,market size,market density,or climate.
A)Geographic
B)Benefit
C)Demographic
D)Usage-rate

Question

_____ segmentation refers to segmenting markets by region of a country or the world,market size,market density,or climate.​
A)Geographic
B)​Benefit 
C)​Demographic
D)Usage-rate

Quizplus · Accepted Answer

Geographic segmentation refers to segmenting markets by geographic regions. This segmentation can be based on country, region, city size, climate, etc. It is an important segmentation variable when the company is targeting a specific region or climate with different needs and wants.

_____ Segmentation Refers to Segmenting Markets by Region of a Country