The final step in customer relationship management (CRM)is to identify a firm's profitable and unprofitable customers.

Name: The final step in customer relationship management (CRM)is to identify a firm's profitable and unprofitable customers.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

The final step in CRM is typically to enhance customer relationships and loyalty, not just to identify profitable and unprofitable customers. Identifying customer profitability is part of earlier analysis stages.

The Final Step in Customer Relationship Management (CRM)is to Identify