Which role of marketing research helps address "what if" questions?

Question

Quizplus · Accepted Answer

Predictive research helps to address "what if" questions by using data and statistical methods to forecast potential outcomes and determine the likelihood of different scenarios. This type of research can be helpful for businesses planning for the future and making strategic decisions. Diagnostic research focuses on understanding the causes of a particular phenomenon, while prescriptive research provides recommendations for action. Descriptive research simply describes a situation or phenomenon without analyzing it or making recommendations.

Which Role of Marketing Research Helps Address "What If" Questions