Zilo Toys Inc. ,a toy manufacturing company,believes that the longer customers spend in deciding what to purchase,the less likely they are to purchase more items.In order to determine the average time customers spend in purchasing toys from their stores,the company employs Tim to watch customers as they discuss what toys to buy.He then reports his findings to the management.In this scenario,Tim is engaged in _____.

Question

Zilo Toys Inc. ,a toy manufacturing company,believes that the longer customers spend in deciding what to purchase,the less likely they are to purchase more items.In order to determine the average time customers spend in purchasing toys from their stores,the company employs Tim to watch customers as they discuss what toys to buy.He then reports his findings to the management.In this scenario,Tim is engaged in _____.​

Quizplus · Accepted Answer

Tim is conducting observation research by watching customers and reporting back to management about their behavior in the store. This type of research involves observing people in their natural environment and recording their behaviors without actively manipulating or intervening. Therefore, Tim's work falls under the category of observation research. None of the other options (quantitative research, virtual shopping, and behavioral targeting) accurately describe the type of research being conducted by Tim.