Vaikel Inc. ,an automobile manufacturing company,conducts a survey to find out people's opinion about its latest car,Vaikel 6.0,and their level of satisfaction with it.It requests a few people who recently purchased Vaikel 6.0 to participate in the survey and asks them to log on to a certain Web site at a given time.After they log on to the site,an online moderator runs a discussion about the car and allows the participants to respond.In this case,Vaikel uses a(n)_____ for conducting a survey.

Question

Vaikel Inc. ,an automobile manufacturing company,conducts a survey to find out people's opinion about its latest car,Vaikel 6.0,and their level of satisfaction with it.It requests a few people who recently purchased Vaikel 6.0 to participate in the survey and asks them to log on to a certain Web site at a given time.After they log on to the site,an online moderator runs a discussion about the car and allows the participants to respond.In this case,Vaikel uses a(n)_____ for conducting a survey.​

Quizplus · Accepted Answer

In this scenario, Vaikel Inc. is using an online focus group to conduct its survey. The company specifically requests individuals who recently purchased Vaikel 6.0 to participate in the survey and then invites them to log in at a specific time to participate in a discussion. This approach allows the company to gather opinions from a targeted group of individuals and engage in a discussion to gain further insight. Option A, online panel provider is not the best choice as Vaikel Inc. did not engage the services of a third-party provider, but instead is conducting the survey in-house. Option B, Web community research program is not the best choice as there is no indication that Vaikel Inc. created a dedicated community for this research purpose. Option D, Web survey system is also not the best choice as Vaikel Inc. is not simply conducting a survey using an online system, but is instead using an online focus group approach.