Which of the following scenarios best illustrates horizontal integration?
A) King Autos Inc. enters into a licensing contract with a distributor in a new international market.
B) King Autos Inc. acquires a component parts manufacturer who previously supplied to King Autos' competitor.
C) King Autos Inc. sets up its own distribution channel and retail stores.
D) King Autos Inc. joins with Dimitra Motors Inc., one of its direct competitors.
Correct Answer:
Verified
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