Eliminating all nonessential marketing expenses and letting sales decline is one of the successful strategies for marketing products in the decline stage of their life cycle.

Question

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In the decline stage, sales are decreasing and it may not be cost-effective to continue investing in marketing. Therefore, eliminating nonessential marketing expenses can help to cut costs and maintain profitability. However, it is important to also consider other options such as reducing product offerings or finding new markets to try and extend the product's life cycle.

Eliminating All Nonessential Marketing Expenses and Letting Sales Decline Is