Hakimo Corp. ,a multinational corporation that specializes in audio equipment,has developed a wireless speaker that sits unobtrusively on a desktop.The tiny,yet strong,twin speakers use Bluetooth to stream music directly from a PC or MP3 player.This small wireless speaker,which is radically different from anything currently on the market,can most likely be classified as a:
A)repositioned product.
B)revision of an existing product.
C)discontinuous innovation.
D)lower-priced product.

Question

Quizplus · Accepted Answer

The speaker is radically different from anything currently on the market, therefore it can be classified as a discontinuous innovation. Repositioned product refers to when a product is marketed to a new audience or with a new image, while a revision of an existing product is an improvement or update to an existing product. The fact that the speaker is wireless and uses Bluetooth to stream music directly from a PC or MP3 player does not automatically make it a lower-priced product.