The purpose of the screening stage in a new-product development process is to:

Question

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The purpose of the screening stage is to eliminate ideas that are inconsistent with an organization's new-product strategy. This helps to prioritize the ideas that align with the company's goals and resources, and narrow down the list of potential products to pursue. Refining the promotion campaign, eliminating concept tests, or setting a limit on the number of assessors are not the primary objectives of the screening stage.

The Purpose of the Screening Stage in a New-Product Development