Which of the following is an advantage of simultaneous product development?
A)It shortens a product's development process.
B)It ensures that a development process proceeds through highly structured stages.
C)It lengthens product lines to appeal additional markets.
D)It eliminates the need for test marketing a new product.

Question

Quizplus · Accepted Answer

Simultaneous product development involves multiple teams working on different stages of product development simultaneously. This can reduce the time it takes to bring a product to market by allowing for parallel and overlapping workstreams. Hence, Option A is correct - It shortens a product's development process. Option B is incorrect because the highly structured stages are followed in the traditional product development approach. Option C is incorrect because simultaneous development does not always lead to longer product lines. Option D is incorrect because test marketing a new product is still needed to ensure its marketability.

Which of the Following Is an Advantage of Simultaneous Product