Supply chain management is a key means of differentiation for a firm and a critical component in marketing and corporate strategy.

Question

Quizplus · Accepted Answer

Supply chain management is not only important for the efficient and effective delivery of products to customers, but it also impacts the overall reputation of a company and its brand. Effective supply chain management can help a firm differentiate itself from competitors by delivering superior customer service, reducing costs, improving quality, and increasing responsiveness to changing market conditions. Therefore, it is a critical component in marketing and corporate strategy.

Supply Chain Management Is a Key Means of Differentiation for a Firm