Red Chilly Productions,a production studio based in the United States,decides to make a major change in its distribution strategy.It withdraws contracts from its retail partners and beginsto operate its own rental store.This results in its retail partners filing several lawsuits against the company.This scenario is an example of _____.

Question

Red Chilly Productions,a production studio based in the United States,decides to make a major change in its distribution strategy.It withdraws contracts from its retail partners and beginsto operate its own rental store.This results in its retail partners filing several lawsuits against the company.This scenario is an example of _____.​

Quizplus · Accepted Answer

The scenario describes a conflict between Red Chilly Productions and its retail partners, indicating a situation of horizontal conflict where companies at the same level in the distribution chain compete with each other. The other options are not applicable in this context as there is no mention of a monopoly situation or dual distribution.

Red Chilly Productions,a Production Studio Based in the United States,decides