Determining a target market is not a prerequisite to creating the retailing mix.

Question

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Determining a target market is essential for creating an effective retailing mix as it helps in identifying the specific needs and preferences of the target customers, which can influence decisions related to product assortment, pricing, promotion, and location. A deep understanding of the target market can also help retailers to tailor their approach and develop a competitive advantage over rivals who adopt a more generalized or random approach to their retailing mix.

Determining a Target Market Is Not a Prerequisite to Creating