_____ means persuading customers to buy a higher-priced item than they originally intend to purchase.
A)Suggestion selling
B)Trading up
C)Brand cannibalization
D)Microtargeting

Question

​_____ means persuading customers to buy a higher-priced item than they originally intend to purchase.
A)Suggestion selling
B)​Trading up
C)​Brand cannibalization
D)Microtargeting

Quizplus · Accepted Answer

Trading up refers to the technique of persuading customers to purchase a higher-priced item than they originally intended to buy. This can be done by highlighting the benefits and value of the higher-priced item, creating a sense of aspirational value, or through bundling or upselling. Suggestion selling refers to recommending complementary products or upgrades to the customer, while brand cannibalization and microtargeting are unrelated concepts.

​_____ Means Persuading Customers to Buy a Higher-Priced Item Than

_____ Means Persuading Customers to Buy a Higher-Priced Item Than