Zeta is an American multinational retail corporation.To move ahead of its competitors and increase revenue,Zeta began to employ a system to determine which products to stock and at what prices,and how to advertise to draw target customers.The process employed by Zeta is called _____.

Question

​Zeta is an American multinational retail corporation.To move ahead of its competitors and increase revenue,Zeta began to employ a system to determine which products to stock and at what prices,and how to advertise to draw target customers.The process employed by Zeta is called _____.

Quizplus · Accepted Answer

Big data analytics refers to the process of collecting, processing, and analyzing large sets of data to gain insights and make informed decisions. Zeta's use of this process to determine what products to stock, at what prices, and how to advertise to target customers is a clear example of big data analytics. Brand cannibalization refers to a situation where a company's new products or services reduce the sales of its existing products or services. Retail channel omnification refers to the integration of various sales channels, such as online and offline, to create a seamless customer experience. Click-and-connect refers to a retail strategy where customers can purchase products online and pick them up at a physical store location.

​Zeta Is an American Multinational Retail Corporation

Zeta Is an American Multinational Retail Corporation