A television channel promotes its new reality show through print and broadcast advertising as well as personal appearances by show participants in promotional events,Web sites,and merchandise signed by the participants.To make sure that all of the promotional messages are coordinated,the television channel should use the:

Question

Quizplus · Accepted Answer

The integrated marketing communications approach involves coordinating all promotional efforts across multiple communication channels to ensure they are consistent and convey a unified message. This approach is most suitable for the scenario described in the question.

A Television Channel Promotes Its New Reality Show Through Print