Which of the following statements is true of the AIDA model?

Question

Quizplus · Accepted Answer

The AIDA model discusses how consumers respond to marketing messages. It stands for Attention, Interest, Desire, and Action and explains the stages a consumer goes through before making a purchase decision as a result of marketing efforts. The model is commonly used in advertising, but it can be applied to other promotional activities as well. However, it does not specifically address public relations as the most important element in a promotional mix.

Which of the Following Statements Is True of the AIDA